The Times are Changin' Tuesday 7-29

This evening we found a great article on our local news station about how local commercial builders are beginning to embrace "Green" building practices. Now I have to first go into my personal point of view on the whole "Green" catchphrase; I don't like it. I agree with much of what it implies yes, but the word has lost much of it's punch due in no small part to the mainstreamification of it. Which brings up an odd dichotomy. On the one hand, it's actually quite a good thing that "Green" has become a commonly used word. It means that the general masses are beginning to wake up to the fact that we've lived unsustainably for far too long and that they may have to actually take action in order to get away from the repercussions of that lifestyle. On the other hand turning "Green" into a word that either has, at best, little or no bite or worse yet is dismissed as being one of those nutty "liberal" ideas, takes away from the ideas and actions that are associated with it. I generally choose to use the term Sustainable (or unsustainable as it applies) because I personally feel that it better sums up the problem.

Back to the article. Whether or not they use the term "Green" or not, I believe it does good to have these type of larger local businesses putting themselves out there as role models and highlighting the benefits that come along with building sustainably. The more that businesses begin to see that they can actually realize real $$'s from these type of policies, the more the LEED services will become mainstream and the more it will begin to move into other areas.

It's all about growth. Managed, sustainable, smart growth. Hopefully this is another change for the good.

P~